There is a metaphor that goes like this. If you place a frog gently in a pot of cold water and gradually simmer the water, the frog will float there quite placidly. As the water…
Date Archives November 2016
Chief Meaning Officer: The evolution of the marketing role
Imagine for a moment that the role of Chief Marketing Officer did not exist… What would happen? Few roles have been disrupted by the internet as much as the role of marketing. The internet and…
Birds, Maps, Context
There are seven birds on a cable, I shoot one bird dead. How many are left? There are a number of correct answers. Yes, six is correct if the other birds don’t fly away because I…
Ant Mills, Insanity Loops & Waggle Dances: Ants, HiPPOs & Bees
Ant Mills There is a phenomenon in nature called the Ant Mill. It concerns Army ants. Army ants are blind, so they travel by following the ant in front of them by tracking their pheromone…