{"id":1329,"date":"2023-09-21T07:29:24","date_gmt":"2023-09-21T07:29:24","guid":{"rendered":"https:\/\/aidanmccullen.com\/?p=1329"},"modified":"2023-09-21T07:29:24","modified_gmt":"2023-09-21T07:29:24","slug":"changing-nappies-bullet-time-buys-you-time","status":"publish","type":"post","link":"https:\/\/aidanmccullen.com\/?p=1329","title":{"rendered":"Changing Nappies: Bullet Time\u00ae Buys You Time"},"content":{"rendered":"
\n

Bullet Time\u00ae and The Matrix\u00a0Effect<\/h3>\n

Bullet Time\u00a0\u00ae<\/p>\n

I was a novice nappy changer. I babbled and cooed at my baby boy as I unfasted his dirty nappy. My wife\u2019s words echoed, \u201cDon\u2019t unfasten the dirty nappy until you have the replacement in place.\u201d Pfft, I knew better, I am fast. The little angel unleashed as I bent down to get a replacement nappy. He pebble-dashed the walls, the bedside locker, the curtains and the new carpet; he even got me. As I looked in disbelief, he smiled. I could have benefitted from \u201cBullet\u00a0Time\u00ae.\u201d<\/p>\n

Bullet Time\u00ae (The Matrix\u00a0Effect)<\/h3>\n

Bullet time is a visual effect created using multiple cameras to give the impression of time slowing down or standing still. The term was first used in the original script of Warner Brothers\u2019 1999 film \u2018The Matrix\u2019. It described that iconic scene where bullets glide through the air in slow motion past the movie\u2019s hero, Neo\u2019s\u00a0head.<\/p>\n

In our current series on The Innovation Show<\/a> with Paul Nunes<\/a>, Paul uses the \u201cbullet time\u201d as a technique available to change agents and strategists. Applying bullet time in the context of innovation can slow the pace of transformation, buying an organisation invaluable time to compete, partner, or acquire a disruptor before it devastates a business or business model. Slowing down the inevitable is especially important in regulated industries. While they often appear protected from disruption, the reality is that they are just as vulnerable and, in some respect, even more at risk of devastation from information-driven disruptors.<\/p>\n

Bullet Time To Buy Time, Not Stop\u00a0It<\/h3>\n

\u201cIncumbents who build management and organisational barriers that filter out actual customer needs when those needs don\u2019t fit the current business plan are certain to stumble when the Band-Aid is suddenly ripped off. If they aren\u2019t ready with their next innovation and the flexibility to pivot to it, they risk getting caught not only with nothing to replace shrinking revenue, but also with all their resources committed to the now-faded product. Total and rapid collapse is often the result.\u201d\u00a0\u2013<\/em><\/p>\n

In \u2018The Matrix\u2019, Neo doesn\u2019t use bullet time as an end in itself but to create a buffer of time to take decisive action, in his case, to escape the enemy or win the battle. Many incumbent organisations, especially those (temporarily) shielded by regulation, should heed the wisdom of this point. In mature industries, such as financial services, utilities, and transportation, the future cause of disruption may prove to be the artificial protection of regulation.<\/p>\n

One can empathise with some industries, like banking, that are the victims of intense regulation, like banking after the 2008 crisis. The people who work in banking today, for example, are still paying the price for the sins of their predecessors. While necessary, regulation can inhibit innovation. In financial services, a significant challenge is getting permission from the regulator to allow someone to sign up for a new product or service without a signature. This makes it easier for the customer but riskier for regulation. The challenge is that everyone is just doing their job. Unlicensed drivers are not a good idea, nor is the use of inappropriate accommodation as a short-term rental. Regulation is necessary.<\/p>\n

However, those in regulation roles sometimes become subservient to the regulator. The regulator becomes their customer at the expense of the end customer. Regulation maintains certain status quo \u201cbullet time\u201d for banks but can change due to pent-up customer pressure. If incumbents do not take advantage of \u201cbullet time\u201d to build change muscles within their organisation, \u201cwhen\u201d, not \u201cif\u201d regulation redefines the playing field, the once-protected incumbent can find themselves facing a competent disruptor. Incumbents who do not use bullet time wisely may have forgotten how to compete in a truly competitive marketplace.<\/p>\n

Resisting the Inevitable<\/h3>\n

Can\u2019t find the source of this\u00a0image<\/p>\n

\u201cEverything is change. Nothing can be held on to. And if you go with the flux, you flow with it. However, if you resist the stream, it fights you.\u201d\u200a\u2014\u200aAlan\u00a0Watts.<\/em><\/p>\n

Other than regulation, incumbents can try to block the adoption of new technology in the courts. In 2017, the cabbies successfully incited Transport for London (TFL), to cancel Uber\u2019s operating license in London city. In 2020, Uber won a court judgment upholding its appeal of TFL\u2019s decision, thereby securing Uber\u2019s future in London. But in 2021, the UK Supreme Court ruled that Uber drivers are entitled to workers\u2019 rights, effectively giving the cabbies a win. As the illustration suggests, this resembles the proverbial Dutch boy plugging leaks in the\u00a0dam.<\/p>\n

A more insidious means of blocking the adoption of new technology is swaying public opinion against the technological changes. Consider the early 1990s, when US Congress contemplated a significant proposal\u200a\u2014\u200apermitting double and triple trailers on the nation\u2019s highways. (I learned this from Yossi Sheffi<\/a> in his brilliant book \u2018The Magic Conveyor Belt\u2019. We discuss this subject in a forthcoming series on the show.) The proposal sent shockwaves through the railroad industry, threatening to reduce profits by 40% or more. In response, the railway companies invested in a multimillion-dollar ad campaign to persuade citizens and members of Congress to oppose the spread of triple trailers on the nation\u2019s highways. A nationwide TV ad depicted a woman driving as she watches a big truck pulling a triple trailer advancing in her rearview mirror. With her three children singing and playing on a toy xylophone in the backseat, the truck looms ever larger. Ultimately, the truck swings past the car, and an ominous voice declares, \u201cSome companies want these big trucks. If you don\u2019t, call this toll-free number. We\u2019ll tell you how to stop\u00a0them.\u201d<\/p>\n

Imagine now if the rail companies had invested multi-million dollars in innovation, sustainability or other ways to compete without gaffing the scale and nudging perceptions. When an industry benefits from the technology, it subtly integrates it, but when they have not used its bullet time\u200a\u2014\u200awhich can be afforded by market dominance\u200a\u2014\u200ait defends. As Yossi Sheffi reminds us, today\u2019s modern aeroplanes can fly themselves. A Boeing 787 is practically a drone. Yet very few passengers would be willing to board an airliner without a pilot (or two) in the cockpit. Perhaps this is because the entire industry benefits (except the\u00a0pilots).<\/p>\n

My point for this Thursday Thought is nicely summed up by the former CEO of Nokia, Olli-Pekka Kallasvuo, when he said, \u201cIt is sometimes difficult in a big, successful organisation to have a sense of urgency and hunger. No company can defend only. If you have a high market share and are a market leader, if you start defending, you cannot sustain.\u201d<\/p>\n

If you have the luxury of bullet time, use it wisely in your organisation and career and build capability before you need it. As JFK said, \u201cThe time to repair the roof is when the sun is shining.\u201d Use bullet time to buy you time; don\u2019t get frozen in\u00a0time.<\/p>\n

Substack premium subscribers can look forward to a virtual AMA with Paul in November. Find us here: https:\/\/thethursdaythought.substack.com<\/a><\/p>\n

Thanks for\u00a0Reading<\/p>\n

The latest in our series with Paul Nunes is below. YouTube includes graphs and diagrams from the book, or listen anywhere you get your podcasts.<\/p>\n

https:\/\/medium.com\/media\/69a817dc2f6a918622d8b23193e33a9a\/href<\/a><\/p>\n

Changing Nappies: Bullet Time\u00ae Buys You Time<\/a> was originally published in The Thursday Thought<\/a> on Medium, where people are continuing the conversation by highlighting and responding to this story.<\/p>\n<\/div>\n

The post Changing Nappies: Bullet Time\u00ae Buys You Time<\/a> appeared first on The Innovation Show<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bullet Time\u00ae and The Matrix\u00a0Effect Bullet Time\u00a0\u00ae I was a novice nappy changer. I babbled and cooed at my baby boy as I unfasted his dirty nappy. My wife\u2019s words echoed, \u201cDon\u2019t unfasten the dirty nappy until you have the replacement in place.\u201d Pfft, I knew better, I am fast. The little angel unleashed as […]<\/p>\n","protected":false},"author":0,"featured_media":1330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nChanging Nappies: Bullet Time\u00ae Buys You Time - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aidanmccullen.com\/?p=1329\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Nappies: Bullet Time\u00ae Buys You Time - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\" \/>\n<meta property=\"og:description\" content=\"Bullet Time\u00ae and The Matrix\u00a0Effect Bullet Time\u00a0\u00ae I was a novice nappy changer. 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I babbled and cooed at my baby boy as I unfasted his dirty nappy. My wife\u2019s words echoed, \u201cDon\u2019t unfasten the dirty nappy until you have the replacement in place.\u201d Pfft, I knew better, I am fast. 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I babbled and cooed at my baby boy as I unfasted his dirty nappy. My wife\u2019s words echoed, \u201cDon\u2019t unfasten the dirty nappy until you have the replacement in place.\u201d Pfft, I knew better, I am fast. The little angel unleashed as…","_links":{"self":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts\/1329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1329"}],"version-history":[{"count":0,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts\/1329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}