{"id":1337,"date":"2023-11-30T23:36:55","date_gmt":"2023-11-30T23:36:55","guid":{"rendered":"https:\/\/aidanmccullen.com\/?p=1337"},"modified":"2023-11-30T23:36:55","modified_gmt":"2023-11-30T23:36:55","slug":"when-life-gives-you-lemons-make-excuses","status":"publish","type":"post","link":"https:\/\/aidanmccullen.com\/?p=1337","title":{"rendered":"When Life Gives You Lemons: Make Excuses?"},"content":{"rendered":"
\n

\u201cAll great truths start as blasphemies.\u201d\u200a\u2014\u200aGeorge Bernard\u00a0Shaw<\/em><\/p>\n

In the fifteenth and sixteenth centuries, the seas were treacherous, and scurvy claimed the lives of countless sailors. Among them were brave men sailing with Vasco da Gama in 1497 around the Cape of Good Hope. By the journey\u2019s midway point, 110 or 278 sailors had died of\u00a0scurvy.<\/p>\n

In 1601, exasperated by the persistent problem, a British captain, James Lancaster, took action. Earlier sea captains had demonstrated the connection between citrus fruits and general health, and Lancaster had the idea to test the impact of citrus on scurvy. While commanding four ships en route to India, he selected one as a test sample. Every sailor on the test ship was given three teaspoons of lemon juice daily; the others received\u00a0none.<\/p>\n

The results were irrefutable: the sailors served lemon juice survived the voyage in good health. Almost half of the sailors on the other ships\u00a0died.<\/p>\n

With such an incontestable outcome, we might expect the British Navy to quickly grab onto this innovation and make daily citrus rations a requirement. However, the British Navy did not adopt the practice until 1795, nearly 200 years after Lancaster\u2019s experiment.<\/p>\n

The story is a typical illustration of the prolonged struggle to accept a simple innovation. The delay in implementing such a solution raises questions about the factors contributing to the slow adoption of innovations, even when their efficacy has been demonstrated.<\/p>\n

Those of us navigating the tumultuous waters of transformation may perceive that we are grappling with unprecedented challenges. However, the underlying dynamics of these challenges remain remarkably consistent across various industries, organisations, and eras. While the specifics of the competitive environment may vary, the way they affect change agents and organisations follows a familiar\u00a0pattern.<\/p>\n

Several factors continue to emerge time and time\u00a0again.<\/p>\n

Idea Bouncer from \u201cUndisruptable\u201d. Image by Fintan\u00a0Taite<\/p>\n

Institutional Inertia: Large organisations, especially those with long histories like the Navy, resist change due to established and often entrenched routines, hierarchies, and traditions. Bureaucratic hurdles and resistance to deviating from existing practices play a significant role in resistance to innovation. This inertia can also come from the status of those close to retirement. Why launch a considerable transformation effort when you are close to retirement? \u201cApr\u00e9s Moi Le D\u00e9luge\u201d (After me, the\u00a0flood<\/a>).<\/p>\n

Access to or Lack of Communication: While the dissemination of information in the 17th and 18th centuries was limited, there is no excuse in today\u2019s hyper-connected world. Organisation leaders must remain close to their troops and unfiltered sources of information.<\/p>\n

(Organisations are so connected today that they can suffer from devastatingly fast adoption, what Paul Nunes<\/a> calls \u201ccatastrophic success.\u201d Paul offers the example of the artisanal apparel start-up American Giant. One favourable mention on Slate.com launched the company into the stratosphere. In a single day, they received 5,000 orders for a hooded sweatshirt\u200a\u2014\u200aa level of demand the company couldn\u2019t satisfy. \u201cFour days later, we had nothing left,\u201d Bayard Winthrop, the company\u2019s embarrassed founder, told the BBC. \u201cWe were down to the sticks in our warehouse.\u201d)<\/p>\n

Scepticism and Ignorance: Despite compelling evidence, changemakers encounter scepticism or ignorance among authorities about the efficacy or profitability of an innovation. A lack of understanding or scientific evidence would have contributed to the delayed adoption of citrus fruits, preventing scurvy. Changemakers must work hard to disseminate and ultimately sell the idea. This is the hard part of innovation: the social\u00a0side.<\/p>\n

In organisations, however, we must also consider American novelist Upton Sinclair\u2019s timeless words: \u201cIt is difficult to get a man to understand something when his salary depends on his not understanding it.\u201d Troy Campbell and Aaron Kay of Duke University presented a research paper<\/a> called \u201cSolution Aversion: On the Relation between Ideology and Motivated Disbelief.\u201d They propose that people are less likely to believe something\u2019s a problem if they have \u201can aversion to the solutions associated with it.\u201d This is certainly the case with organisational change initiatives, business model transformation, and disruption.<\/p>\n

Cost and Logistics:<\/strong> Implementing a new practice, even as simple as providing lemon juice, involves coordination costs and logistical challenges. Decision-makers are often hesitant to allocate resources or disrupt existing supply chains. This reluctance is amplified when the innovation solves what managers may perceive a minor issue. Any deviation from optimisation is considered a distraction.\u201cIn the early stage\u201d (of an organisational lifecycle) -Clayton Christensen observed\u200a\u2014\u200a\u201cmanagers are puzzle solvers, not number crunchers.\u201d At a certain stage in an organisational evolution, creativity is stifled, and a focus on cost-cutting and exploitation replaces an openness to exploration.<\/p>\n

Hierarchy and Centralised Decision-Making:<\/strong> Decision-making in large organisations, especially military institutions, involves a hierarchical structure. The approval process for adopting new practices is slow, and the decision requires approval from higher-ranking officials. In organisations, a lack of accountability and a low tolerance for risk exacerbates slow decision-making.<\/p>\n

In today\u2019s rapidly changing world, we must reconsider the anatomy of decision-making. An organisation is more akin to a murmuration than a hierarchy.<\/p>\n

With this week\u2019s Thursday Thought, I intend to remind a change maker that you will undoubtedly encounter resistance to change. The more significant the change, the mightier the resistance. Resistance is rarely centred on a single person or small group of individuals opposed to change. Still, it comes from a Gordian knot of embedded culture, structure, traditions, processes, protocols and people who benefit from the status\u00a0quo.<\/p>\n

When (not if) you meet this resistance and inertia, it is because your organisation is steeped in a particular culture. That culture is what got the organisation to where it is today. That alignment of processes, procedures and people made the organisation successful yesterday. Your innovation threatens that alignment, even when it benefits the organisation\u2019s future. They will gaslight you, ostracize you, and undermine your idea, but please remember this is not a new battle; it is an ancient\u00a0one.<\/p>\n

Thanks for\u00a0Reading<\/p>\n

This article is inspired by my conversations with Kaihan Krippendorff<\/a> during our series on his work. Part 1 is available now and part 2 is on the\u00a0way.<\/p>\n

https:\/\/medium.com\/media\/662f38fc5e0dde71f8d649e698f19e76\/href<\/a><\/p>\n

When Life Gives You Lemons: Make Excuses?<\/a> was originally published in The Thursday Thought<\/a> on Medium, where people are continuing the conversation by highlighting and responding to this story.<\/p>\n<\/div>\n

The post When Life Gives You Lemons: Make Excuses?<\/a> appeared first on The Innovation Show<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cAll great truths start as blasphemies.\u201d\u200a\u2014\u200aGeorge Bernard\u00a0Shaw In the fifteenth and sixteenth centuries, the seas were treacherous, and scurvy claimed the lives of countless sailors. Among them were brave men sailing with Vasco da Gama in 1497 around the Cape of Good Hope. By the journey\u2019s midway point, 110 or 278 sailors had died of\u00a0scurvy. […]<\/p>\n","protected":false},"author":0,"featured_media":1338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nWhen Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aidanmccullen.com\/?p=1337\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\" \/>\n<meta property=\"og:description\" content=\"\u201cAll great truths start as blasphemies.\u201d\u200a\u2014\u200aGeorge Bernard\u00a0Shaw In the fifteenth and sixteenth centuries, the seas were treacherous, and scurvy claimed the lives of countless sailors. Among them were brave men sailing with Vasco da Gama in 1497 around the Cape of Good Hope. By the journey\u2019s midway point, 110 or 278 sailors had died of\u00a0scurvy. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aidanmccullen.com\/?p=1337\" \/>\n<meta property=\"og:site_name\" content=\"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T23:36:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#article\",\"isPartOf\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"When Life Gives You Lemons: Make Excuses?\",\"datePublished\":\"2023-11-30T23:36:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337\"},\"wordCount\":1076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aidanmccullen.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aidanmccullen.com\/?p=1337#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337\",\"url\":\"https:\/\/aidanmccullen.com\/?p=1337\",\"name\":\"When Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\",\"isPartOf\":{\"@id\":\"https:\/\/aidanmccullen.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg\",\"datePublished\":\"2023-11-30T23:36:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aidanmccullen.com\/?p=1337\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#primaryimage\",\"url\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg\",\"contentUrl\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg\",\"width\":1024,\"height\":790},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aidanmccullen.com\/?p=1337#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aidanmccullen.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Life Gives You Lemons: Make Excuses?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aidanmccullen.com\/#website\",\"url\":\"https:\/\/aidanmccullen.com\/\",\"name\":\"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\",\"description\":\"Public Speaker, Keynote Speaker, Innovation Speaker, Virtual Keynotes, In-person public speaker, Ireland\",\"publisher\":{\"@id\":\"https:\/\/aidanmccullen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aidanmccullen.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aidanmccullen.com\/#organization\",\"name\":\"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\",\"url\":\"https:\/\/aidanmccullen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aidanmccullen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/09\/White-Black-Bold-Minimalist-Beauty-Blogger-Logo-2_clipped_rev_1-2.png\",\"contentUrl\":\"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/09\/White-Black-Bold-Minimalist-Beauty-Blogger-Logo-2_clipped_rev_1-2.png\",\"width\":464,\"height\":154,\"caption\":\"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert\"},\"image\":{\"@id\":\"https:\/\/aidanmccullen.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aidanmccullen.com\/?p=1337","og_locale":"en_US","og_type":"article","og_title":"When Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","og_description":"\u201cAll great truths start as blasphemies.\u201d\u200a\u2014\u200aGeorge Bernard\u00a0Shaw In the fifteenth and sixteenth centuries, the seas were treacherous, and scurvy claimed the lives of countless sailors. Among them were brave men sailing with Vasco da Gama in 1497 around the Cape of Good Hope. By the journey\u2019s midway point, 110 or 278 sailors had died of\u00a0scurvy. […]","og_url":"https:\/\/aidanmccullen.com\/?p=1337","og_site_name":"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","article_published_time":"2023-11-30T23:36:55+00:00","og_image":[{"width":1024,"height":790,"url":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aidanmccullen.com\/?p=1337#article","isPartOf":{"@id":"https:\/\/aidanmccullen.com\/?p=1337"},"author":{"name":"","@id":""},"headline":"When Life Gives You Lemons: Make Excuses?","datePublished":"2023-11-30T23:36:55+00:00","mainEntityOfPage":{"@id":"https:\/\/aidanmccullen.com\/?p=1337"},"wordCount":1076,"commentCount":0,"publisher":{"@id":"https:\/\/aidanmccullen.com\/#organization"},"image":{"@id":"https:\/\/aidanmccullen.com\/?p=1337#primaryimage"},"thumbnailUrl":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aidanmccullen.com\/?p=1337#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aidanmccullen.com\/?p=1337","url":"https:\/\/aidanmccullen.com\/?p=1337","name":"When Life Gives You Lemons: Make Excuses? - Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","isPartOf":{"@id":"https:\/\/aidanmccullen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aidanmccullen.com\/?p=1337#primaryimage"},"image":{"@id":"https:\/\/aidanmccullen.com\/?p=1337#primaryimage"},"thumbnailUrl":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg","datePublished":"2023-11-30T23:36:55+00:00","breadcrumb":{"@id":"https:\/\/aidanmccullen.com\/?p=1337#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aidanmccullen.com\/?p=1337"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aidanmccullen.com\/?p=1337#primaryimage","url":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg","contentUrl":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg","width":1024,"height":790},{"@type":"BreadcrumbList","@id":"https:\/\/aidanmccullen.com\/?p=1337#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aidanmccullen.com\/"},{"@type":"ListItem","position":2,"name":"When Life Gives You Lemons: Make Excuses?"}]},{"@type":"WebSite","@id":"https:\/\/aidanmccullen.com\/#website","url":"https:\/\/aidanmccullen.com\/","name":"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","description":"Public Speaker, Keynote Speaker, Innovation Speaker, Virtual Keynotes, In-person public speaker, Ireland","publisher":{"@id":"https:\/\/aidanmccullen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aidanmccullen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aidanmccullen.com\/#organization","name":"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert","url":"https:\/\/aidanmccullen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aidanmccullen.com\/#\/schema\/logo\/image\/","url":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/09\/White-Black-Bold-Minimalist-Beauty-Blogger-Logo-2_clipped_rev_1-2.png","contentUrl":"https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/09\/White-Black-Bold-Minimalist-Beauty-Blogger-Logo-2_clipped_rev_1-2.png","width":464,"height":154,"caption":"Aidan McCullen \u2013 Keynote Speaker Ireland | Innovation & Leadership Expert"},"image":{"@id":"https:\/\/aidanmccullen.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",1024,790,false],"thumbnail":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:150\/h:150\/q:mauto\/rt:fill\/g:ce\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",150,150,true],"medium":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:300\/h:231\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",300,231,true],"medium_large":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:768\/h:593\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",768,593,true],"large":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",1024,790,false],"1536x1536":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",1024,790,false],"2048x2048":["https:\/\/mlrwdxeckslu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:avif\/https:\/\/aidanmccullen.com\/wp-content\/uploads\/2023\/11\/0jzaPDSc4Ts6LWPll-eItSbu.jpeg",1024,790,false]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/aidanmccullen.com\/?author=0"},"uagb_comment_info":0,"uagb_excerpt":"\u201cAll great truths start as blasphemies.\u201d\u200a\u2014\u200aGeorge Bernard\u00a0Shaw In the fifteenth and sixteenth centuries, the seas were treacherous, and scurvy claimed the lives of countless sailors. Among them were brave men sailing with Vasco da Gama in 1497 around the Cape of Good Hope. By the journey\u2019s midway point, 110 or 278 sailors had died of\u00a0scurvy.…","_links":{"self":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1337"}],"version-history":[{"count":0,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/posts\/1337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=\/wp\/v2\/media\/1338"}],"wp:attachment":[{"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aidanmccullen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}