Forest Gump’s Momma had it right (at the time of release). “Life is like a box of chocolates. You never know what you’re gonna get.” We all have our favourite chocolates in the box of…
Posts TaggedAdvertising
Digital Innovation Lessons from the Adult Industry
It is difficult to grow a digital audience amidst all the noise out there. It is difficult to grow a digital audience in the face of the rise of adblocking. It is difficult to grow…
User Experience — The Fourth Horseman of the Adblockalypse
Theseus and the Minotaur in the Labyrinth In Greek Mythology the Minotaur was a creature with the head of a bull and the body of a man. The Minotaur lived within a complex Labyrinth, designed…
Ad Fraud — The Third Horseman of the Adblockalypse
Odysseus and the Sirens. An 1891 painting by John William Waterhouse.- Wikipedia In Greek mythology, Sirens were beautiful yet dangerous creatures. Sirens lured nearby sailors with their enchanting music and voices to shipwreck. For the…
Viewability — The Second Horseman of the Adblockalypse
Polyphemus, the Cyclops by Johann Heinrich Wilhelm Tischbein, 1802 In the last Thursday’s Thought we covered adblocking as the first horseman of the Adblockalypse. We explored the myriad reasons behind the growth of adblocking. Today…
The Four Horsemen of the Adblockalpse: The First Horseman — Adblocking
Four Horsemen of the Apocalypse — Conquest, War, Famine & Death, an 1887 painting by Viktor Vasnetsov. (Pic Wikipedia) We have been examining the digital publishing ecosystem and how to navigate this world. To survive we have…
Homeward bound on the River Styx
The State of the Digital Publishing Ecosystem Part 2.3 Landscape with Charon Crossing the Styx is a painting by the Flemish Northern Renaissance artist Joachim Patinir. Dating to c. 1515–1524 So we are now homeward bound,…
Further adventures on the River Styx
The State of the Digital Publishing Ecosystem Part 2.2 (Pic: WIkipedia: Etching of G. Doré) In Greek mythology the River Styx is the river that forms the boundary between Earth and the Underworld, for the purpose of…
Navigating the River Styx
The State of the Digital Publishing Ecosystem Part 2.1 La barca de Caront, Josep Benlliure Gil, Museu de Belles Arts de València — Wikimedia A quick recap on blog 1, Paying the Ferryman. We discussed the current state…
Paying the Ferryman
The State of the Digital Publishing Ecosystem Part 1 In Greek mythology, Charon is the ferryman of Hades who carries souls of the newly deceased across the rivers Styx and Acheron (Pic: Wikimedia) In the same…