Bernard Goldbach https://www.flickr.com/photos/topgold/ In the 1860’s a prominent machinist named William Sellers set out on a mission to standardise the common screw. Importantly, this was a screw by his own design. At that time, screws…
Posts TaggedDigital Marketing
Media and the Box of Chocolates
Forest Gump’s Momma had it right (at the time of release). “Life is like a box of chocolates. You never know what you’re gonna get.” We all have our favourite chocolates in the box of…
Every Brand Needs to be a Luxury Brand
Luxury is the celebration of uniqueness — Carlo Pignataro (Author, Consultant) Today every brand needs to be a luxury brand, or at least aspire to be. This goes much deeper than industry buzz words like omnichannel, customer…
Chief Meaning Officer: The evolution of the marketing role
Imagine for a moment that the role of Chief Marketing Officer did not exist… What would happen? Few roles have been disrupted by the internet as much as the role of marketing. The internet and…
Birds, Maps, Context
There are seven birds on a cable, I shoot one bird dead. How many are left? There are a number of correct answers. Yes, six is correct if the other birds don’t fly away because I…
Digital Innovation Lessons from the Adult Industry
It is difficult to grow a digital audience amidst all the noise out there. It is difficult to grow a digital audience in the face of the rise of adblocking. It is difficult to grow…
The Content Supermarket
Wikimedia Recently, I have read and delved a lot into the world of retail, e-tail and retail experiences and business models. As a result I noticed a direct comparison of how supermarkets have evolved and…
The Four Horsemen of the Adblockalpse: The First Horseman — Adblocking
Four Horsemen of the Apocalypse — Conquest, War, Famine & Death, an 1887 painting by Viktor Vasnetsov. (Pic Wikipedia) We have been examining the digital publishing ecosystem and how to navigate this world. To survive we have…
Homeward bound on the River Styx
The State of the Digital Publishing Ecosystem Part 2.3 Landscape with Charon Crossing the Styx is a painting by the Flemish Northern Renaissance artist Joachim Patinir. Dating to c. 1515–1524 So we are now homeward bound,…