Threadless “Our virtues as much as our vices are habits.Our lives are but a mass of habits. Bearing us irresistibly towards our destiny.” — William James, Harvard 1892 Tabula rasa Proponents of Tabula Rasa believe that we…
Posts TaggedMarketing
Influencer Marketing — Influencers, Screws, Reviews
Bernard Goldbach https://www.flickr.com/photos/topgold/ In the 1860’s a prominent machinist named William Sellers set out on a mission to standardise the common screw. Importantly, this was a screw by his own design. At that time, screws…
Media and the Box of Chocolates
Forest Gump’s Momma had it right (at the time of release). “Life is like a box of chocolates. You never know what you’re gonna get.” We all have our favourite chocolates in the box of…
Every Brand Needs to be a Luxury Brand
Luxury is the celebration of uniqueness — Carlo Pignataro (Author, Consultant) Today every brand needs to be a luxury brand, or at least aspire to be. This goes much deeper than industry buzz words like omnichannel, customer…
Chief Meaning Officer: The evolution of the marketing role
Imagine for a moment that the role of Chief Marketing Officer did not exist… What would happen? Few roles have been disrupted by the internet as much as the role of marketing. The internet and…
Navigating the River Styx
The State of the Digital Publishing Ecosystem Part 2.1 La barca de Caront, Josep Benlliure Gil, Museu de Belles Arts de València — Wikimedia A quick recap on blog 1, Paying the Ferryman. We discussed the current state…