“I visualise a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.” — Claude Shannon (“the father of information theory”) Author and Historian, Yuval Noah Harari predicts that…
Posts TaggedSocial Media
Influencer Marketing — Influencers, Screws, Reviews
Bernard Goldbach https://www.flickr.com/photos/topgold/ In the 1860’s a prominent machinist named William Sellers set out on a mission to standardise the common screw. Importantly, this was a screw by his own design. At that time, screws…
Chief Meaning Officer: The evolution of the marketing role
Imagine for a moment that the role of Chief Marketing Officer did not exist… What would happen? Few roles have been disrupted by the internet as much as the role of marketing. The internet and…
Digital Innovation Lessons from the Adult Industry
It is difficult to grow a digital audience amidst all the noise out there. It is difficult to grow a digital audience in the face of the rise of adblocking. It is difficult to grow…
Further adventures on the River Styx
The State of the Digital Publishing Ecosystem Part 2.2 (Pic: WIkipedia: Etching of G. Doré) In Greek mythology the River Styx is the river that forms the boundary between Earth and the Underworld, for the purpose of…
Navigating the River Styx
The State of the Digital Publishing Ecosystem Part 2.1 La barca de Caront, Josep Benlliure Gil, Museu de Belles Arts de València — Wikimedia A quick recap on blog 1, Paying the Ferryman. We discussed the current state…