Corporate Weight Gain: Small Choices, Big Consequences

“How did you go bankrupt?” asks one character in Ernest Hemingway’s novel The Sun Also Rises. “Two ways,” his friend replies. “Gradually and then suddenly.” (via Paul Nunes, in “Big Bang Disruption”) That sentence explains so many collapses in life: waistlines, empires, reputations. One biscuit at a time. One skipped workout. One more justification. I […]

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The Map Is Not the Territory: The Real Shape of Strategy

“The Map is not the Territory” — Alfred Korzybski For generations, the German village of Mödlareuth lived as one. A narrow brook — the Tannbach — trickled through its centre, technically dividing Bavaria from Thuringia. But for the people who called it home, it was simply a stream. They crossed it daily to attend school, share meals, marry neighbours, and bury their

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The Mirror Principle: Paradigm Blindness Blinkers Organizations to Change

“You will act like the sort of person you conceive yourself to be.” — Maxwell Maltz “The external world is an echo of your internal world.” — Tom Asacker Organizations, like individuals, are guided by self-image. They act not based on external reality, but on what they believe themselves to be. If a company sees itself as an industrial manufacturer, it

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How to Navigate the Osborne Effect Without Killing Your Business Too Soon

“In most companies there would be months, perhaps years, of savage debate… The spectre of cannibalisation would roam the hallways, striking fear into fainthearted executives.” — Gary Hamel [TL;DR Some companies struggle to kill off profitable but customer-hostile revenue streams, fearing short-term losses. But clinging to a fading model often proves more costly than the pivot itself. From

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You Can’t Win by Defense Alone: The Disadvantage of Incumbency

“If we only defend, we lose the war.” — Kambei Shimada, Seven Samurai (1954) I was incredibly lucky to play for two of the best attacking rugby teams in the world — Toulouse and Leinster. Toulouse, in particular, had a deep-rooted culture of attacking rugby, a philosophy that didn’t rely on grinding out wins through defense alone. Instead, the club

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